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INNOVATION 2024

Grand Prix

Title: Spreadbeats

Client: Spotify

Entrant Company: The Youth

Director: Maldita

Production Company: The Youth

Agency: FCB NY

INNOVATION 2024

Gold

USE OF DATA & AI

Title: Spreadbeats

Client: Spotify

Entrant Company: The Youth

Director: Maldita

Production Company: The Youth

Agency: FCB NY

INNOVATION 2024

Silver

USE OF DATA & AI

Title: Michelob ULTRA - Lap of Legends

Client: Michelob ULTRA

Entrant Company: The Mill

Director: Andrew Proctor

Production Company: Mill+

Agency: FCB (New York)

INNOVATION 2024

Bronze

USE OF DATA & AI

Title: Billy Joel "Turn the Lights Back On"

Client: Columbia Records

Entrant Company: Partizan Entertainment

Director: Warren Fu & Freddy Wexler

Production Company: Partizan Entertainment

INNOVATION 2024

Finalist

LIVE EXPERIENCE

Title: Michelob ULTRA - Lap of Legends

Client: Michelob ULTRA

Entrant Company: The Mill

Director: Andrew Proctor

Production Company: Mill+

Agency: FCB (New York)

INNOVATION 2024

Finalist

LIVE EXPERIENCE

Title: The one square meter live experience

Client: Hornbach Baumarkt AG

Entrant Company: Sterntag Film GmbH

Director: Jens Wirtzfeld (Lead Director) & Malte Goy (SE+NL) & Jan Stollberg (RO)

Production Company: Sterntag Film GmbH

Agency: HeimatTBWA Berlin GmbH

INNOVATION 2024

Finalist

IMMERSIVE DIGITAL EXPERIENCE

Title: Michelob ULTRA - Lap of Legends

Client: Michelob ULTRA

Entrant Company: The Mill

Director: Andrew Proctor

Production Company: Mill+

Agency: FCB (New York)

INNOVATION 2024

Finalist

USE OF DATA & AI

Title: Wrapped 2023

Client: Spotify

Entrant Company: Somesuch

Director: King She

Production Company: Somesuch

Agency: Wieden + Kennedy

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