PRODUCTION (DIRECTION (UNDER 90 SECONDS))

Upstream Toyota - Toyota
RadicalMedia

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Upstream Toyota - RadicalMedia - RadicalMedia

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Title: Upstream Toyota
Entrant Company: RadicalMedia
Production Company: RadicalMedia
Advertising Agency: Saatchi & Saatchi LA
Client: Toyota
Director: Tarsem
Director of Photography: Paul Meyers
Production Designer / Art Director: Radical Media
Executive Producer: Jim Bouvet
Executive Creative Director: Fabio Costa
VFX Company: Framestore
Editing Company: Final Cut
Sound Company: Lime Sound Design
Music Company: The Elements Music
Extra Credits: GENERAL MANAGER, MARKETING SUPPORT DIVISION: Noriaki Yamashita GENERAL MANAGER, PROJECT MANAGEMENT: Masao Takata GROUP MANAGER, OLYMPICS & PARALYMPICS GROUP: Hiroyuki Takebuchi PROJECT MANAGERS, OLYMPICS & PARALYMPICS GROUP: Misa Obata and Ayuko Tadatsu GROUP VICE PRESIDENT AND GENERAL MANAGER, TOYOTA DIVISION: Jack Hollis GROUP VICE PRESIDENT, TOYOTA MARKETING: Ed Laukes, Lisa Materazzo GENERAL MANAGER SALES & MARKETING, MARKETING OPERATIONS AND COMMUNICATIONS: Andre Schmidt GROUP MANAGER, OLYMPIC & PARALYMPIC MARKETING: Dedra DeLilli OLYMPIC/PARALYMPIC MARKETING SENIOR MANAGER, GLOBAL COMMUNICATIONS: Russ Koble OLYMPIC/PARALYMPIC MARKETING MANAGER, GLOBAL COMMUNICATIONS: Lara Marcello, Kathi Jenkins OLYMPIC/PARALYMPIC MARKETING: Danielle DelVecchio AGENCY AGENCIES: Saatchi & Saatchi LA and Dentsu CHIEF CREATIVE OFFICERS: Jason Schragger and Keiichi Higuchi EXECUTIVE CREATIVE DIRECTOR: Fabio Costa GROUP CREATIVE DIRECTOR: Marc d'Avignon ACD ART DIRECTORS: Yusong Zhang, Alice Blastorah ACD COPYWRITER: Britt Wilen CHIEF OPERATIONS OFFICER: Lalita Koehler EXECUTIVE PRODUCER: Rodrigo Vargas SENIOR PRODUCER: Stephanie Dziczek SENIOR MUSIC SUPERVISOR: Kristen Hosack SENIOR PROJECT MANAGERS: Berna Dikicioglu, Ryan Ritchie MANAGING DIRECTOR: Al Reid GROUP ACCOUNT DIRECTOR: Amy Turnbull ACCOUNT DIRECTORS: Kimberly Bingham, Marco Koenig and Keitaro Nagao ACCOUNT SUPERVISOR: Dylan Roley CHIEF STRATEGY OFFICER: Mark Turner GROUP PLANNING DIRECTORS: Evan Ferrari, Keita Kimura STRATEGIC PLANNING DIRECTOR: Hailey Marsh SENIOR STRATEGIC PLANNER: Amanda Ephrom EXECUTIVE COMMUNICATIONS DIRECTOR: John Lisko GROUP MEDIA DIRECTOR: Amy Petersen MEDIA DIRECTOR: Jessica Noh DIRECTOR OF PUBLIC RELATIONS: Kimberly Harms PR MANAGER: Ava Batansky GROUP DIRECTOR, EARNED MEDIA & PUBLIC RELATIONS: Jana Hartline BROADCAST TRAFFIC: Nadzyah Guillermo, Reggie Holling DIRECTOR, BUSINESS AFFAIRS: Linda Daubson ASSOCIATE DIRECTOR, BUSINESS AFFAIRS: Maryam Ohebsion PRODUCTION PRODUCTION COMPANY: Radical Media EXECUTIVE PRODUCER: Jim Bouvet LINE PRODUCER: Jeremy Barrett DIRECTOR: Tarsem DIRECTOR OF PHOTOGRAPHY: Paul Meyers EDITORIAL EDITING COMPANY: Final Cut EXECUTIVE PRODUCER: Suzy Ramirez HOP/PRODUCER: Ana Orrach EDITOR: Joe Guest ASSISTANT EDITOR: Evan Bluestein TELECINE: Company 3 COLOUR ARTIST: Jill Bogdanowicz VFX VFX: Framestore CREATIVE DIRECTOR: Alex Thomas VFX PRODUCER: Katharine Buckley PRESIDENT, ADVERTISING NORTH AMERICA: James Razzall COORDINATORS: Emily Rawl, James Gemmell FLAME ARTISTS: Marguerite Cargill, Carlos A. Gomez and Theo Maniatis 2D LEAD: JD Yepes 2D ARTISTS: Alexander Osvaldsson, Paul Krist, Michael Miller, Eva Flodstrom, Belinda Chen and Piotr Bednarczyk CG ARTISTS: Andrew Thompson, Cosku Ozdemir, Kevin Gillen, Kira Yu, Marco Marenghi, Richard Shallcross, Sean Dollins, Soren Barton, Taylor Hodgson-Scott, Todd Herman and Walter Fulbright MUSIC AND SOUND MUSIC ARRANGEMENT & COMPOSITION: The Elements Music COMPOSER: Norman Kim EXECUTIVE MUSIC PRODUCER: Kristina Iwankiw MIX & SOUND DESIGN: Lime Studios / Lime Sound Design MIX ENGINEER: Matt Miller ASSISTANT MIX ENGINEER: Ian Connie SOUND DESIGN: Michael Anastasi ASSISTANT SOUND DESIGNER: Kai Paquin EXECUTIVE PRODUCER: Susie Boyajan SENIOR PRODUCER: Kayla Phungglan
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