Emotions
| Finalist |
| Title |
|---|
| Emotions |
| Entrant Company |
| The Mill |
| Production Company |
| Park Pictures |
| Client |
| Cashmere Cat |
| Type of Project (VR, AR, Website, App, Live Experience, etc.) |
| Realtime rendered music promo |
| Project description |
|
To create a visually stunning music video is a feat in itself, but The Mill set out to create one in a way that’s never been done before. Wanting to accomplish the choreographed video in a single take, which is a trademark of Jake’s style, the artists and technologists at the Mill took the creative process into uncharted territory and proposed to execute the piece through an ambitious real-time rendered shooting technique. Making this, the first music video of its kind. Filmed on a motion-capture stage, this sophisticated, cutting-edge virtual production pipeline delivered a true one-to-one relationship with the real world and the simulated. Allowing the director to, in effect, direct the CG character as opposed to the live-action dancer, as she moved through the stylized world while being shot with a flowing handheld camera. Even interactions with props and structures in the CG landscape happened in real-time. This allowed the filmmakers to adjust the characters actions, the lighting, and even environmental textures on the fly. |
| Project link |
| https://www.youtube.com/watch?v=tM3-FaiSAYI |