INTERACTIVE
USE OF EMERGING TECHNOLOGY (2019)
INTERACTIVE (USE OF EMERGING TECHNOLOGY)
Emotions - Cashmere Cat
Park Pictures
Finalist
| Title: | Emotions |
|---|---|
| Entrant Company: | The Mill |
| Production Company: | Park Pictures |
| Client: | Cashmere Cat |
| Type of Project (VR, AR, Website, App, Live Experience, etc.): | Realtime rendered music promo |
| Project description: | To create a visually stunning music video is a feat in itself, but The Mill set out to create one in a way that’s never been done before. Wanting to accomplish the choreographed video in a single take, which is a trademark of Jake’s style, the artists and technologists at the Mill took the creative process into uncharted territory and proposed to execute the piece through an ambitious real-time rendered shooting technique. Making this, the first music video of its kind. Filmed on a motion-capture stage, this sophisticated, cutting-edge virtual production pipeline delivered a true one-to-one relationship with the real world and the simulated. Allowing the director to, in effect, direct the CG character as opposed to the live-action dancer, as she moved through the stylized world while being shot with a flowing handheld camera. Even interactions with props and structures in the CG landscape happened in real-time. This allowed the filmmakers to adjust the characters actions, the lighting, and even environmental textures on the fly. |
| Project link: | https://www.youtube.com/watch?v=tM3-FaiSAYI |
