INTERACTIVE (USE OF EMERGING TECHNOLOGY)

Emotions - Park Pictures - The Mill MP4 3m:14s

Emotions - The Mill
Park Pictures

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Emotions - The Mill - Park Pictures

Finalist

Title: Emotions
Entrant Company: The Mill
Production Company: Park Pictures
Client: Cashmere Cat
Type of Project (VR, AR, Website, App, Live Experience, etc.): Realtime rendered music promo
Project description: To create a visually stunning music video is a feat in itself, but The Mill set out to create one in a way that’s never been done before.

Wanting to accomplish the choreographed video in a single take, which is a trademark of Jake’s style, the artists and technologists at the Mill took the creative process into uncharted territory and proposed to execute the piece through an ambitious real-time rendered shooting technique. Making this, the first music video of its kind.

Filmed on a motion-capture stage, this sophisticated, cutting-edge virtual production pipeline delivered a true one-to-one relationship with the real world and the simulated. Allowing the director to, in effect, direct the CG character as opposed to the live-action dancer, as she moved through the stylized world while being shot with a flowing handheld camera.

Even interactions with props and structures in the CG landscape happened in real-time. This allowed the filmmakers to adjust the characters actions, the lighting, and even environmental textures on the fly.
Project link: https://www.youtube.com/watch?v=tM3-FaiSAYI
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