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Uber Toys - Art Bridge / QUAD GROUP - Art Bridge / QUAD GROUP MP4 1m:00s

Uber Toys - Art Bridge / QUAD GROUP
Art Bridge / QUAD GROUP

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Uber Toys - Art Bridge / QUAD GROUP - Art Bridge / QUAD GROUP

Finalist

Title: Uber Toys
Entrant Company: Art Bridge / QUAD GROUP
Production Company: Art Bridge / QUAD GROUP
Advertising Agency: DDB Paris
Client: Uber
Type of Project (VR, AR, Website, App, Live Experience, etc.): Live Experience
Project description: As Christmas decorations bedeck streets and windows, Uber has not stopped innovating: the firm wanted Parisians to feel like children again by recalling those little timeless cars they would put on their wish lists for Santa Claus. To experience this emotion, customers could order a car-size toy vehicle for free in a few clicks on Uber’s application and see one of six cars from UberToys drive all the way up to you in Paris and then later in Vienna and Zurich. Uber had the idea of this operation only two months prior to it. The six Uber Toys vehicles were purchased from all over France on the second-hand market. Underneath their toy bodywork, designed and built by designer Arno Roth (except for the buggy which was designed by the Troyes-based company Booxt), there are various vehicles such as a Jaguar XJ (Lego car), a Land Rover Defender (farm truck) or an old Saab 900 (modelling clay car).
Project link: https://www.uber.com/en-CH/blog/ubertoys/
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