LG OLED _ A Piece of the Earth

SPECIAL SECTION (LOCATION)

Title:	LG OLED _ A Piece of the Earth
Entrant Company:	Planit Production
Production Company:	Planit Production
Advertising Agency:	HSAD
Client:	LG Electronics
Director:	Kim Kyu Ha
Director of Photography:	Sylvestre Dedise
Executive Producer:	Kim Hyung Kyun
Executive Creative Director:	Park In Ho
VFX Company:	Giant Step
Editing Company:	EDIT IN
Sound Company:	Audio LAB
Music Company:	Audio LAB
Production Services Company:	Keyston Films / The Network / Vandalo / Planit Production(Taiyou)
Location:	China / Republic of South Africa / Namibia / Argentina
Location Manager:	Yoon-Seok Nam
The Challenge:	The biggest challenge was to find the perfect nature locations that are not only grand in scale but also have full of colors as it must show the great resolution of the product, OLED TV. The fact that we need to feature almost every part of the earth in all seasons, even with the animal and tribe talents, was also the challenge to solve.
The Solution:	We gathered location pictures from all around the globe and narrowed down the countries that can cover several locations effectively in few days. But still we had limitation that animal talents couldn't be shot at the exact location we wanted so we had to shot animals and background separately and composite them together. For Samburu Tribe talent, we could not have time to visit Kenya so we dressed up the talent and shot in South Africa instead.