Playground - Artistry - Cut+Run MP4 32s

Playground - Cut+Run

Playground - Cut+Run - Artistry


Title: Playground
Entrant Company: Cut+Run
Production Company: Artistry
Advertising Agency: Cashmere
Client: Google
Type of Project (VR, AR, Website, App, Live Experience, etc.): AR
Project description: With a quick update via the Google Play Store, your Pixel 3/XL, Pixel 2/XL, or original Pixel/XL devices can add Childish Gambino to the Playground AR experience. The “Playmoji” is a life-like digital re-creation of the artist which supports a few key scenes. For one, you can take a selfie with him and his facial expressions will change to suit yours. Smile or frown and he’ll react accordingly thanks to the power of machine learning. Further, you can drop Childish Gambino into the scene from your Google Pixel device and have him dance to “Redbone,” “Summertime Magic,” and “This is America.”
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