Live & Breathe - Goodoil Films - Goodoil Films MOV 2m:30s

Live & Breathe - Goodoil Films
Goodoil Films

Live & Breathe - Goodoil Films - Goodoil Films


Title: Live & Breathe
Entrant Company: Goodoil Films
Production Company: Goodoil Films
Advertising Agency: TBWA\ Sydney
Client: The Woolmark Company
Director: Nathan Price
Director of Photography: Ginny Loane
Production Designer / Art Director: David Mark Lee
Executive Producer: Sam Long & Juliet Bishop
Executive Creative Director: Andy DiLallo
VFX Company: Alt.VFX
Editing Company: ARC Edit
Sound Company: Squeak E Clean Productions
Music Company: Squeak E Clean Productions
Location: Kiev
Location Manager: Dima Shevchenko & Yura Zhyzhko
The Challenge: The brief was to tell the story of a woman in a synthetic world wearing wool. The world briefed was artificial and grey while she lived in a wooden house.
The Solution: We came up with the idea to create a neon Soviet Futurism style. We found locations in Eastern Europe that worked for this brief and shot there. We flooded these locations with neon and colour to create a visual spectacle that looked equal parts artificial and decaying. We also changed the character’s journey so that she begins as part of the artificial world and rediscovers wool. Therefore we changed the location of her home - instead of a wooden house, we gave her a cramped, dinghy, artificial looking brutalist apartment.
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